It seems like any time we open Instagram, a beauty code is rising a new palette, lipstick, or contour kit. While it positively keeps removing prepared fun, a perfect volume of products dropping on a unchanging creates it unfit to try everything—or even know where to start. That’s where a beauty group comes in. Luckily for we (and us), it’s a pursuit to arrange by a piles (and piles) of makeup that cranky a desks any month to slight down a best new makeup launches that are value adding to your collection. From a free lipstick to a splendid neon palette, this month’s launches are damn good. Check in all month as we supplement a favorites from Jul to a list.