Kim Kardashian and Kanye West launched a fun thought to support a charity.
As a observant goes, when life gives we lemons, make lemonade. But, if you’re Kanye West when life gives we lemons — we sell Yeezys.
And that’s accurately what a singer-turned-fashion engineer did over a weekend. However, distinct your standard lemonade mount where a upsurge of a sweetened yellow piece is forever free-flowing, West’s temporary case catered to a opposite throng of consumers: sneakerheads.
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Stocked with singular pairs of the Yeezy Boost 700 V2 “Geode” shoes, a pop-up emporium took place curbside outward West and wifey Kim Kardashian’s Calabasas estate. The thespian solicited a assistance of his famous familia to conduct a luscious stand, including his children North, Saint and Chicago. (Khloe Kardashian and baby True showed up, too).
West’s latest entrepreneurial eulogise isn’t another one of his outside-of-the-box selling ploys to pull merch — it is a munificent bid in partnership with Adidas to give behind to a community, as wifey Kim explained on Twitter.
Kim gave her constant 60.2 million supporters a finish 411. “In a continued suggestion of bringing people and families together, a code has comparison astonishing locations for a stands to bond with communities around a country,” she said.
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The existence starlet went on to assure Twitter this wasn’t another selling gimmick encouraged to boost a bottom line: “All deduction done around a stands will be donated to the National Alliance on Mental Illness (NAMI), a nation’s largest grassroots mental health classification dedicated to building improved lives for a millions of Americans influenced by mental illness.”
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More locations of West’s Yeezy lemonade stands will be popping adult on amicable media and opposite a United States, including in Indianapolis, IN; Missouri, TX; Waterloo, IA; Minneapolis, MN; Alton, IL; West Chester, OH; Belle Fourche, SD; and Cedar Rapids, IA.
This essay originally appeared in The New York Post.